And we’re on to sideloading.

Epic knows Google will argue that it’s an open platform where anyone can install apps without going to a store. So Epic is arguing Google makes it far too difficult — by labeling sideloaded apps “unknown” and making you jump through hoops (see image below).

“Fortnite was the biggest game in the world, Google knew it was not an unknown app,” says Bornstein. “Google called it unknown so it could put up warnings just like those.”

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