We don’t doubt that that "double down" will continue to be a favorite catch phrase for tech executives, and we also don’t doubt that there will be many failures to follow it in the future. However, doubling down at the wrong time, when you are behind in your hand, doesn’t get you anywhere. Instead, it leads to a bust, not a 21, revealing to the world that you never had that ace card to begin with. Blackjack is the wrong metaphor, but Poker is better. Rather than "doubling down," tech companies that are losing should go all in: the chip count is down, the stakes are high, and you take a risky bet to stay in the game.

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