Wow, this actually worked.

If you’re reading this, it means our bet paid off.

Big game spots are expensive, so we couldn’t buy a full one. But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime. One thing we learned from our communities last week is that underdogs can accomplish anything when they come together around a common idea.

Who knows, maybe you’ll be the reason finance textbooks have to add a chapter on “tendies.” Maybe you’ll help r/SuperbOwl teach the world about the majesty of owls. Maybe you’ll even pause this 5-second ad.

Powerful things happen when people rally around something they really care about. And there’s a place for that. It’s called Reddit.

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