How tall is Bowser, the fire-breathing dragon-turtle-lizard thing who regularly roils the Mushroom Kingdom as Mario’s chief nemesis? It is the age-old question, and there’s no single answer. But if you’ve been holding back on Lego’s cutesy interactive Mario sets because their Super Koopa didn’t meet your satisfaction, I might have the set for you.

Here’s the original Lego Bowser for comparison. Photo: Lego

While the company hasn’t told us quite how tall the new Bowser is (update: 12.5 inches high) it’s quite clear he towers over Lego’s other Mario figures as only a Super / Mega / Giant or Giga Bowser can. His mouth, arms, legs, tail, head and neck are all moveable — the last two with the press of a button — and when you open his jaws far enough you’ll activate a fireball launcher in his head. He even “jumps” when you lift him off the ground, like a puppet.

The Danish company has rolled out the red carpet for this Bowser, too, providing a small chunk of his famous Bowser Castle stage with, yes, a gold-trimmed red carpet and cracked pavement. It serves as a display stand.

And, like other Lego Super Mario sets, there’s some sort of interactive electronic element. “Fans that own a LEGO Super Mario Starter Course can choose to battle Bowser against LEGO Mario, Luigi or Peach, allowing for truly immersive and digitally enhanced play,” reads a line from the company’s press release.

The new Lego Bowser set will be available October 1st for $270. It’s just one of the many, many pricier sets the company is releasing now that it’s building for adult budgets. Here’s a shortlist of others we’ve covered recently:

I’ll leave you with some more high-res images of Lego’s new Bowser set.

Update, 11:52AM ET: Added video, product page link, and additional details from both of those.

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